At Signifyd, I transformed the company’s brand guidelines into its first marketing design system, creating a scalable “single source of truth” in Figma. Through research, audits, and close collaboration, I identified inconsistencies, standardized components, and documented best practices. By moving from InVision to Figma, I enabled greater collaboration across designers and developers, improved consistency, and laid the foundation for a system that scaled with the growing team. This work not only unified Signifyd’s visual language but also empowered the team to design more efficiently and cohesively.